With the advent of mobile Internet, marketing strategies for small business have completely changed. Gone are the times when small businesses used to rely on traditional marketing methods such as Yellow page listings or paper flyers. You could well survive without a website but not any more. A website has now become the most important source to of market your services. Without a website, your chances of survival are slim and you might loose your business to the new comers who have a better and well optimized website.
Why do you need SEO for your website?
SEO has become a must if you run a small business such as Printing house, Plumber, Medical Clinic, Hair Saloon, Restaurant, Taxi service etc. People no longer carry the bulky Classified yellow pages directories at their home, they have the magical device called a smart phone which can help them find anything they want. Let’s try a case study:
Consider you are looking for a Plumber in Toronto city:
The Top three results that you see are Google paid ads. These are paid ads that would need to pay per click based on the keyword competition. For example keyword Plumbers is a high value keyword and if you want to appear on top for this keyword, you might have to pay as much as $8 per keyword. Plumbers Toronto is another high value keyword and these advertisers pays a premium price to get themselves listed on top 3 slots which are reserved for the paid ads.
The next slot are for the real SEO winners. This means you don’t have to pay a single dime to be on the top. These sites has done a serious hard-work on their optimization which is why they are on the top. This result is called Organic ranking as you don’t pay anything to rank higher but the results are based on Google algorithm which gives the preference to those who have followed their SEO parameters and thus enjoy top ranking.
How we can help you.
Did you see the the slot SEO WINNERS? We can help you reach the top slot using our professional Organic Search Engine Optimization. We provide SEO for small business in Toronto. Our service helps your website obtain first page Google rankings for most of your keywords so that you don’t can’t miss those 60% visitors who don’t touch other pages except page 1 of Google search results.